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American Godzilla merchandise

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Godzilla Toys at Toys R Us - Photo by Lucy Robson

Along with the theatrical release of Godzilla in 1998, a monstrous marketing blitz followed in it's tracks which covered everything from toys to even shampoo. This is an aiming-for-complete list of all the American Godzilla related products and collectibles that have ever been produced.

Listed after brands

Bandai

Product Release Notes Picture
Godzilla: High Grade - Set 4 1998
BandaiHG4Disp
Super Collection 2 1998
BandaiSuperColl2Box Super Collection 2
Godzilla Super Collection SD Figure Set 1998
BandaiSuperCollSet Godzilla Super Collection SD Figure Set
Hyper Godzilla 1998
BandaiHyper98G98Frt
Mothra Appears Egg Set 1998
BandaiMothAppBox Mothra Appears Egg Set
Mothra Kaiju Legend 1998
BandaiMKLG98Frt Godzilla 1998 (Ameri-Goji)
Real Hero Godzilla 1998 Released by Yutaka, this figure uses the sculpt from one of Bandai's previous candy figures. It is unknown how Yutaka aquired the mold from Bandai.
Newtoy
Godzilla Sofubi Collection 1 1998
BandaiSofubiColl981DispCard
Bandai Monster Island Set 1998
BandaiMonsterIsleFrt
Best of Godzilla 1998
BandaiBestOfG98Frt
Godzilla: Battery Operated Roar 1998 Althought made by Trendmasters, this figure was distributed by Bandai in Japan.
Öö0
Godzilla: Final Wars Mini Battle Set 5 - Godzilla vs. Zilla 2006[1]
Godzilla-zilla
Legendary Godzilla 2014
Legendary Godzilla Bandai Toy
Godzilla - Chibi Pack 1 2014
Godzilla 2014 and muto chibi toys by minanfranco-d79k6ek
Godzilla - Chibi Pack 2 2014
Godzilla 2014 and winged muto chibi toys by minanfranco-d79fyv0
Godzilla - Tail Strike 2014
39520 39521 package zpsf8991fef
Godzilla - Smash Strike 2014
39520 39522 package zps99b233fd
Godzilla - Atomic Roar 2014
39540 package zps3685f1f2
Godzilla - Pack of Destruction 1 2014
Godzilla-Destruction-Pack
Godzilla - Pack of Destruction 2 2014
Godzilla-Winged-Muto
Godzilla - Destruction City 2014
Godzilla-2014-Movie-Destruction-City-001

Carl's Jr.

Product Release Notes Picture
Godzilla: The Series - Carl's Jr. Figures 2000
G-Toys02

Creative Expressions Group, Inc.

Product Release Notes Picture
Godzilla: Vintage Flag Banner 1998
Godzilla Vintage Flag Banner

Dreyer's / Edy's

Product Release Notes Picture
Godzilla Vanilla 1998
Gv claw

Equity

Equity Toys released several novelty items such as plush toys with plastic heads and keychains which came in both plush and plastic varieties.

Product Release Notes Picture
Godzilla - Power Pose 1998
$(KGrHqN,!mEE-mhQ7P YBP66IeTcQQ~~60 12
Equity Godzilla Head Keychain 1998
Godzilla keychain
Equity Godzilla Keychain 1998
Godzilla keychain2

Flixx

Product Release Notes Picture
Godzilla: Handheld Gumball Dispenser 1998 Flix Collectible Gumball Machines
4 FLIX Gumball Dispensers GODZILLA, on card & in bag w DISPLAY, NIB, NOC 1998
Godzilla - Candy/Bubblegum Dispensers 1998
Flix Godzilla and Baby Godzilla 1998 Tart Candy Treats, Pez, gamera

Inkworks

Product Release Notes Picture
Godzilla: Inkworks Supervue Premium Trading Cards 1998
Factory Sealed 36 Pack Box of 1998 Inkworks Godzilla Supervue Cards

KFC

Product Release Notes Picture
KFC Godzilla Monster Meal 1998
GODZILLA FULL SET KFC TOYS FIGURES NEW MIP 1998
Godzilla City Stomper 1998
Ööö0
KFC Godzilla & Baby Godzilla Handpuppets 1998
Godzilla Hand Puppets Pair TOHO 1998 Movie PLASTIC Japan Movie Characters

Marmit

Product Release Notes Picture
Marmit Godzilla 1998 (Ameri-Goji) 1998
Mmt usagodz Godzilla 1998 (Ameri-Goji)

MGA Entertainment

Product Release Notes Picture
Godzilla: Virtual Shakin 1998
MGA GODZILLA VIRTUAL SHAKIN' Hand-Held LCD game MOSC NEW 1998 movie version

Milton Bradley

Product Release Notes Picture
Godzilla (board game) 1998
GODZILLA, 1998 M.Bradley, movie remake game, sealed new board game 0

Oddzon/Cap Candy, Inc.

Product Release Notes Picture
Godzilla Monster Mouth 1998
Mouth4
Godzilla Spin Pop 1998
Godzilla: Koosh Ball 1998
Godzilla the Movie Collectible Koosh Ball 1998

Paper Art

Product Release Notes Picture
Godzilla: Birthday Invitations, 8 Card Pack 1998
Godzilla Birthday Invitations, 8 Card Pack

Parker Brothers

Product Release Notes Picture
Godzilla: Street Stomping Game 1998
Stomping game

Resaurus Inc.

Resaurus Inc. was responsible for several high-quality, highly detailed hand puppets and finger puppets.

Product Release Notes Picture
Godzilla - Atomic Glow-in-the-dark HyperHyde Finger Puppets 1998
51z8n0QqCCL. SL500 SS500 (1)
Godzilla - Hand Operated Head Puppet 1998
Godzilla hand operated head bust
Godzilla: Soundbytes Puppet 1998
Godzilla: 3-Pack Action Finger Puppets 1998
Resgz971310tn
Godzilla: Extreme Full-Body Hand Puppet 1998
Godzilla: Baby Godzilla Action Hand Puppet 1998
Res972020tn
Godzilla: Baby Godzilla Soundbytes Action Hand Puppet 1998
Resgz973020tn
Godzilla: Roarin' Action Godzilla Puppet 1998

SEGA

Product Release Notes Picture
Godzilla (pinball game) 1998
Godzilla pinball game

Taco Bell

Product Release Notes Picture
Godzilla Taco Bell Cups And Cup Holder 1998
Godzilla Collector Cup Display From Taco Bell 1998
Taco Bell Godzilla Kids Meal 1998
$T2eC16VHJIkE9qU3kI7NBQ4MZobc1Q~~60 57
Godzilla Taco Bell T-shirt 1998
Godzilla Movie 1998 Taco Bell & Pepsi T Shirt Sz L Guess Who's Coming to Town
Godzilla Taco Bell Chihuahua T-shirt 1998
140
Godzilla Taco Bell Chihuahua Plush Toy 1998
Yo Quiero Taco Bell Chihuahua Dog Plush Here Lizard.. Godzilla 1998 +a Keychain5

Tomy Yujin

Product Release Notes Picture
Godzilla Keychain (TOMY) 1998
Tomy1

Toy Biz

Although not as extensive as Trendmasters' toyline, Toy Biz released a serviceable set of figures which featured phenomenal sculpting that greatly surpassed anything Trendmasters had to offer.

Product Release Notes Picture
Godzilla - Remote Control Tail Swinging Baby Godzilla 1998
$T2eC16J,!yME9s5qF1gbBR!jVC8Wq!~~60 35
Godzilla - Power Blast Godzilla 1998
$T2eC16F,!yME9s5qF!DBBQNkz(YMMQ~~60 12
Godzilla - Battle Action Electronic Godzilla 1998
GODMOV-10
Godzilla - Inflatable Godzilla 1998
$(KGrHqR,!ngE-5bghZ3lBQBDonmvRQ~~60 35

Trendmasters

First toyline

This was the main and most prominent toyline to be released in conjunction with the release of the 1998 film, often overshadowing other toys that were produced by separate companies. The entire line is split into six categories: human figures, military vehicles, Baby Godzillas, carded Godzilla figures, standard Godzilla figures, and deluxe Godzilla figures. Much hype surrounded the release of these toys as they were forbidden from being revealed until the night of the film's premiere. K-Mart forged a partnership with Trendmasters which resulted in a Godzilla themed sweepstakes and large sections of their stores being dedicated to nothing but the Trendmasters toys.

Ultimately, the line suffered from extremely poor sales which caused the toys to linger in clearance bins for countless months after their initial release. Several contributing factors to the line's demise included their often expensive price range, decline among adult collectors due to the film's poor reviews, lackluster sculpting, and the fact that there was a surplus of variations on the central character which didn't justify the purchase of more than one toy. Despite the adversities suffered in retail, the line eventually became extremely profitable on the secondhand market and the toys themselves have become highly sought after collector's items over the years.

Product Release Notes Picture
Godzilla - Ultra-Attack Animal 1998 Subseries: Humans
Ultra attack animal
Godzilla - Power Shield Jean-Luc 1998 Subseries: Humans
Power shield jean-luc
Godzilla - Grapple Gear Nick 1998 Suberies: Humans
GODMOV-3
Godzilla: Double Blast O'Neil 1998 Subseries: Humans
GODZILLA TRENDMASTERS 1998 DOUBLE BLAST O'NEIL WITH TWIN SNARE MISSILES MOC
Godzilla - Capture Net Phillipe 1998 Subseries: Humans
51saNkNuJfL
Godzilla - Razor Fang Baby Godzilla 1998 Subseries: Babies
Images (2)
Godzilla - Claw Slasher Baby Godzilla 1998 Subseries: Babies
Images
Godzilla - Hammer Foot Baby Godzilla 1998 Subseries: Babies
Images (1)
Godzilla: Tail Thrasher Baby Godzilla 1998 Subseries: Babies
819u-glXfuL. SL1500
Godzilla - Baby X Baby Godzilla 1998 Subseries: Babies
TRENDMASTERS 1998 GODZILLA BABY X
Godzilla - Monster Claw Baby Godzilla 1998 Subseries: Babies
$(KGrHqV,!isFC8TOd7BSBQ)CUbuLNw~~60 35
Godzilla - Spike Jaw Baby Godzilla 1998 Subseries: Babies
51oFxr0neEL
Godzilla: Hammer Tail Baby Godzilla 1998 Subseries: Babies
NIB, MIB Hammer Tail Baby Godzilla Hatchling from 1998 Godzilla Movie
Godzilla - Shatter Blast Godzilla Vs. Rocket Launcher 1998 Subseries: Carded 
Shatter blast godzilla vs rocket launcher
Godzilla - Tornado Blast Godzilla 1998 Subseries: Carded
Godzilla - Nuclear Strike Godzilla 1998 Subseries: Carded 
Godzilla - Godzilla Bank 1998
Godzilla 1998 001
Godzilla - Combat Claw Godzilla 1998 Subseries: Baisic 
Godzilla Combat Claw Electronic Action Figure
Godzilla - Shatter Tail Godzilla 1998 Subseries: Baisic 
Shattertailgodz
Godzilla: Fang Bite Godzilla 1998 Subseries: Baisic 
Fangbitegodz
Godzilla - Thunder Tail Godzilla 1998 Subseries: Deluxe 
Thundertailgodz
Godzilla - Supreme Godzilla 1998 Subseries: Deluxe
Supremegodz1
Godzilla - Razor Bite Godzilla 1998 Subseries: Deluxe
Razor bite
Godzilla - Living Godzilla 1998 Subseries: Deluxe
Lvnggodz
Godzilla - Twin-Firing Battle Blaster 1998 Subseries: Vehicles
Twin firing battle blaster
Godzilla - Twin-Firing Combat Cannon 1998 Subseries: Vehicles
1998 Godzilla Figure with combat cannon
Godzilla - Rapid-Attack Battle Bike 1998 Subseries: Vehicle
Rapid attack battle bike
Godzilla - Apache Attack Copter 1998 Subseries: Vehicle
Apache attack copter
Godzilla - F/A-18 Hornet Strike Jet 1998 Subseries: Vehicles
Godzilla Fa 18 Hornet Strike Jet
Godzilla - All Terrain Vehicle 1998 Subseries: Vehicles
1998 godzilla Hummer Jeep
Godzilla - All Terrain Attack Vehicle 1998 Subseries: Vehicles
1998 Godzilla Figure with Attack Vehicle
Godzilla - Battle At Brooklyn Bridge Playset (Micro Battle World) 1998
Godzilla 9
Godzilla - Terror At Times Square Playset (Micro Battle World) 1998
51VnORDEk8L
Godzilla - Ultimate Godzilla 1998 Subseries: Deluxe
GODZ

Cancelled second toyline

A second line of Godzilla toys was planned to be released in time for the Christmas season of 1998 but these plans were scrapped due to the bad sales of the first toyline.

Product Release Notes Picture
Godzilla - Silver Baby Godzilla Cancelled Repaint of Razor Fang Baby Godzilla.
Trendmasters Animated Godzilla The Series Unreleased Collection of Figures and Prototypes and Collectibles66....
Godzilla - Nuclear Glow Godzilla Cancelled Brand new sculpt.
Trendmasters Animated Godzilla The Series Unreleased Collection of Figures and Prototypes and Collectibles54..
Godzilla - Steel Attack Godzilla Cancelled Brand new sculpt.
Trendmasters Animated Godzilla The Series Unreleased Collection of Figures and Prototypes and Collectibles56..
Godzilla - Mayhem Godzilla Cancelled Brand new sculpt.
Trendmasters Animated Godzilla The Series Unreleased Collection of Figures and Prototypes and Collectibles56..
Godzilla - Roar Teenage Godzilla Cancelled Brand new sculpt.
Trendmasters Animated Godzilla The Series Unreleased Collection of Figures and Prototypes and Collectibles58..
Godzilla - Living Godzilla (cancelled) Cancelled Repaint
TRENDMASTERS Living Godzilla Test Shot Prototypes x 2
Godzilla - Lava Shatter Tail Godzilla Cancelled Repaint
36493 10151639524807926 712405989 n
Godzilla - Style Guide NA Exclusive product unavailable to the public. Given only to toy retailers and distributors.
Godzilla interactive style guide

Cancelled animated series toyline

A line of Godzilla: The Series toys was planned to be released in the wake of the animated series but retailers were smarting from the aftermath of the movie toy-line and declined the opportunity to stock the animated figures, forcing Trendmasters to put the kibosh on their line.

Product Release Notes Picture
Godzilla: The Series - Ultimate Animated Godzilla Cancelled
TRENDMASTERS Unreleased Ultimate Animated Godzilla the Series Prototype
Godzilla: The Series - Deluxe Godzilla (Mega Monster with Sound) Cancelled
Megag01
Godzilla: The Series - Godzilla Thunder Sonic Figure Cancelled
Thunder01
Godzilla: The Series - Cyber Godzilla (Mega monster with sound) Cancelled
Tmcyber03
Godzilla: The Series - Quetzalcoatl Cancelled
Quetz02
Godzilla: The Series - Robo Yeti Cancelled
Tyeti01
Godzilla: The Series - Green C-Rex Cancelled
Crex01
Godzilla: The Series - Dark Green C-Rex Cancelled
TRENDMASTERS Unreleased Animated Godzilla the Series DARK GREEN C-Rex Prototype
Godzilla: The Series - Red C-Rex Cancelled
Trendmasters Animated Godzilla The Series Unreleased Collection of Figures and Prototypes and Collectibles9..
Godzilla: The Series - F/A-18 Hornet Strike Jet Cancelled
Tvehicles01
Godzilla: The Series - Apache Capture Copter Cancelled
Tvehicles01
Godzilla: The Series - Nick With Accessories Cancelled
Tnick01
Godzilla: The Series - Randy With Accessories Cancelled
Trandy01
Godzilla: The Series - N.I.G.E.L. Cancelled
Nigel godzilla the series
Godzilla: The Series - Variant N.I.G.E.L. Cancelled
Tnigel02
Godzilla: The Series - Style Guide Cancelled
TRENDMASTERS 'Used' but Unreleased Animated Godzilla the Series (& Godzilla 1998 Movie) Style Guide

X-Plus

Product Release Notes Picture
X-Plus Godzilla 1998 1998 Sold only in Japan.
XplusG98Bx

Miscellaneous & unknown brands

This section includes merchandise where the brand is unknown or uncertain. The information provided in this section is subject to change.

Product Release Notes Picture
Godzilla - Giant Size Godzilla 2014
73820ABF Godzilla IP-mtv zps07d1cbd6
Unknown Godzilla Keychain Presumably 1998
Key1
Godzilla 1998 Resin 1 2007
G98
Godzilla 2005 Resin 2006
Gusb
Godzilla 1998 Resin 2 1998
G98a
Godzilla 1998 Bust 1 1998
G98bust
Godzilla Vs Zilla Resin 2006 T's-Facto
G vs zilla
Godzilla 1998 Resin 3 1998
G98 (1)
Godzilla 1998 Resin 4 1998
2
Godzilla 1998 Bust 2
G98bust (1)
Baby Godzilla 1998 Bust 1999
G98mini
Godzilla Halloween Mask & Outfit 1998
Halloween mask
Godzilla 1998 Prototype (unreleased) This product needs to be confirmed as an actual prototype part of the official toylines.
Godzilla 1998 Prototype Toy
Godzilla Zippo Limited Edition Lighter 1998
MEGA RARE - Zippo Godzilla Lighter Footprint 1998 New LIMITED Edition of 10000
Godzilla Blue Plastic Cup 1998
Godzilla 1998 clear blue plastic cup collectible no lid 5 1-2'' tall Toho Co Ldt.
Godzilla 1998 clear blue plastic cup collectible no lid 5 1-2'' tall Toho Co Ldt.0
Godzilla Bubble Bath & Removeable Bath Squirter 1998
Cgigz674
Godzilla: Bath Foam & Shampoo 1998
No picture available
Godzilla 8" Plate 1998
No picture available
Godzilla Tableware 1998
No picture available
Godzilla (handheld LCD game) 1998
MGA GODZILLA ELECTRONIC HANDHELD TRAVEL ARCADE MOVIE PORTABLE TOY LCD GAME
Godzilla Digital Watch 1998
1998 TOHO LTD Godzilla Official Green Plastic Band Digital Watch
Godzilla Briefcase 1998
IMG 20130922 151120
Godzilla Umbrella 1998
Godzilla umbrella
Godzilla: Kids' Playhouse 1998
Godzilla Kids Playhouse
Godzilla Table Cloth 2014
81wFwFRxxwL SL1500 zps2d6119db table cloth
Godzilla Bedding 1998
Vintage 1998 Godzilla Twin Comforter & 2 Pillow Cases
Godzilla Beach Towel 1998
GTowel
Godzilla Breaking Down Walls Beach Towel 1998
Fra6564ap
Godzilla Skyscraper Crawler Rug 1998
Gingdz005
Godzilla: Eye Rug 1998
No picture available
Godzilla Total Destruction Vintage T-shirt 1998
Godzilla movie t-shirt0
Godzilla: Swimming Zilla T-shirt 1998
Gnt7agz086
Godzilla: SkyScraper Crawler Kids' T-shirt 1998
Gnt7agz024tn
Godzilla: Eating Subway Kids' T-Shirt 1998
No picture available
Godzilla: Helicopter Attack Kids' T-Shirt 1998
No picture available
Godzilla: Crush Kids' T-Shirt 1998
No picture available
Godzilla: Thru Steel Kids' T-Shirt 1998
No picture available
Godzilla: Egg Cracker T-shirt 1998
Gnt7agz036
Godzilla T-shirt 1 1998
Shirt
Godzilla T-shirt 2 1998
Shirt2
Godzilla T-shirt 3 2014
1518214 985977216916 1342968353 n
Godzilla T-shirt 4 2014
PE11043TSB
Godzilla T-shirt 5 2014
PE11044TSC
Godzilla T-shirt 6 2014
PE11046TSB
Godzilla T-shirt 7 2014
PE11047TSW
Godzilla T-shirt 8 2014
PE11049TSW
Godzilla T-shirt 9 2014
PE11053CNB
Godzilla T-shirt 10 2014
PE11054CNB
Godzilla T-shirt 11 2014
Tumblr n2cfvf0EA41qcqjsdo1 1280
Godzilla T-shirt 12 2014
Tumblr n2gg4y0ElN1qcqjsdo1 1280
Godzilla: Black Cap 1998
Hst10-1022
Godzilla Cap 1 1998
VINTAGE RARE 1998 GODZILLA MOVIE HAT CAP TOHO CO SHARKTOOTH STRETCH SNAPBACK NWT
Godzilla Cap 2 1998
RARE Godzilla Promo Baseball Hat Size Does Matter Slogan Tri Star Pictures
Godzilla Cap 3 1998
Ghat
Godzilla Cap 4 1998
VINTAGE RARE 1998 GODZILLA MOVIE HAT CAP NEW YORK TOHO CO STRETCH SNAPBACK NWT
Godzilla 1998 Napkins 1998 Size: 27" x 39"
Sale2 zpscb716b71 godzilla napkins
Godzilla 2014 Napkins 2014
$ 57napkin
$ 57napkins
Godzilla Plates 2014
$ 57plates
Godzilla Popcorn Bags 2014
41sBvewpgpL
Godzilla Invitations 2014
914ryPClc6L SL1500 zps8c2f85f9
Godzilla Bookmark 2014
BM6169bookmark
Godzilla Projector Pen 1 2014
Godzillaprojectorpen1
Godzilla Projector Pen 2 2014
Godzillaprojectorpen2
Godzilla Chirashi 1998
ChirG98 Tristar Godzilla Chirashi
Godzilla Poster 1 1998 Size: 27" x 39"
51Iktvs8NFL
Godzilla Poster 2 1998 Size: 40" x 27"
41LVr71CaSL
18852 312592130671 312247720671 4039959 6614337 n
Godzilla Poster 3 1998
Pict0004
Godzilla Poster 4 1998
G98FootPoster promotional
Godzilla Poster 5 1998
Godzilla 23x35 Art Style Movie Poster 1998
Godzilla Poster 6 1998
MOVIE POSTER~Godzilla 1998 Size Does Matter Claw Through Dam Original Sheet~New1
Godzilla Poster 7 1998
MOVIE POSTER~Godzilla 1998 Manhattan Island Rampage In NYC Original Sheet~New1
Godzilla Poster 8 1998
MOVIE POSTER~Godzilla 1998 Chrysler Building Apache Pilot Skyline Tower NYC New~
Godzilla Poster 9 1998
18852 312835980671 312247720671 4040953 4535821 n
Godzilla Poster 10 2014
Godzillaroar
Godzilla Poster 11 2014
Godzillaairport
Godzilla 2014 Movie Deluxe Attack & Roar Action Figure Asst - $83.99 2014 http://www.tokunation.com/showthread.php?t=62753
No picture available
Godzilla 2014 Movie Fighting Action Figure Asst - $35.99 2014 http://www.tokunation.com/showthread.php?t=62753
No picture available
Godzilla 2014 Movie Deluxe Destruction Pack Case - $99.99 2014 http://www.tokunation.com/showthread.php?t=62753

http://www.tfaw.com/Profile/Godzilla-2014-Movie-Destruction-Pack-Assortment___441475

No picture available
Godzilla 2014 Movie Chibi Figure 2-Pack Asst - $49.99 2014 http://www.tokunation.com/showthread.php?t=62753
No picture available

Trivia

  • A user on YouTube claimed that there was officially Toho licensed Bandai toys labeled "Zilla" supposedly released in 1998-1999[2]. These claims are regarded as myths.
  • There is a petition on change.org with the goal of having the company Bluefin Tamashii Nations produce a S.H. MonsterArt-style American Godzilla figure.[3] The petition has so far been unsuccessful since it started, with only about 60 supporters of the currently 200 needed.

References

  1. http://www.giantsealouse.com/godzilla/minibattlegck.html
  2. http://www.youtube.com/watch?v=nfhZ6L8BczA&lc=90J08hRlZoSPZruGhuYA2vGYdWdhRfUm2pEf0snU_yo
  3. https://www.change.org/petitions/bluefin-tamashii-nations-create-a-s-h-monsterarts-figure-of-zilla-2

External links

See also

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