Along with the theatrical release of Godzilla in 1998, a monstrous marketing blitz followed in it's tracks which covered everything from toys to even shampoo. This is an aiming-for-complete list of all the American Godzilla related products and collectibles that have ever been produced.
This was the main and most prominent toyline to be released in conjunction with the release of the 1998 film, often overshadowing other toys that were produced by separate companies. The entire line is split into six categories: human figures, military vehicles, Baby Godzillas, carded Godzilla figures, standard Godzilla figures, and deluxe Godzilla figures. Much hype surrounded the release of these toys as they were forbidden from being revealed until the night of the film's premiere. K-Mart forged a partnership with Trendmasters which resulted in a Godzilla themed sweepstakes and large sections of their stores being dedicated to nothing but the Trendmasters toys.
Ultimately, the line suffered from extremely poor sales which caused the toys to linger in clearance bins for countless months after their initial release. Several contributing factors to the line's demise included their often expensive price range, decline among adult collectors due to the film's poor reviews, lackluster sculpting, and the fact that there was a surplus of variations on the central character which didn't justify the purchase of more than one toy. Despite the adversities suffered in retail, the line eventually became extremely profitable on the secondhand market and the toys themselves have become highly sought after collector's items over the years.
Exclusive product unavailable to the public. Given only to toy retailers and distributors.
Cancelled animated series toyline
A line of Godzilla: The Series toys was planned to be released in the wake of the animated series but retailers were smarting from the aftermath of the movie toy-line and declined the opportunity to stock the animated figures, forcing Trendmasters to put the kibosh on their line.
A user on YouTube claimed that there was officially Toho licensed Bandai toys labeled "Zilla" supposedly released in 1998-1999. These claims are regarded as myths.
There is a petition on change.org with the goal of having the company Bluefin Tamashii Nations produce a S.H. MonsterArt-style American Godzilla figure. The petition has so far been unsuccessful since it started, with only about 60 supporters of the currently 200 needed.